iseepr welcomes former Vice President, Global Head of Comms at PCI Security Standards Council, in first U.S. hire

August 19, 2020

Leeds, U.K. – Leeds B2B technology PR agency, iseepr, confirms its first transatlantic hire, with the appointment of Laura Gray as U.S. Associate Director. Laura, who is based in Portland, Maine, was formerly VP, Global Head of Communications at the Payment Card Industry Security Standards Council (PCI SSC), where she led the development and execution of its communications strategy and programme. Prior to that she worked at global tech PR agency, Text100 in Boston.  

Laura steps into a senior advisory role across some of iseepr’s global accounts, including specification-development organisations EMVCo and GlobalPlatform. She will also work closely with iseepr Managing Director, Lee’ann Kaufman to strengthen the firm’s global consultancy offering across the fintech, payments and security standardisation sectors, while broadening understanding of U.S. industry perspectives and challenges across the iseepr team.

Laura comments: “iseepr is everything a PR firm should be – intelligent, thoughtful and committed to delivering high quality, meaningful results. The team’s expertise in navigating the unique challenges of complex and multi-stakeholder environments to deliver clear and effective communications sets them apart. This is evidenced by iseepr’s long standing and trusted relationships with some of the most influential global member organisations in the tech sector. I am thrilled to join the iseepr team and its growing portfolio of clients.”

Lee’ann Kaufman, iseepr MD, adds: “Laura critically strengthens our team. Her regional insight and connections across key technology sectors will benefit clients either seeking to extend an existing U.S. influence or to establish a North American presence. Her experienced insider’s view on the communications requirements of global standards development bodies brings fresh perspective and a unique advantage to our industry association clients. As we aim to develop our tech specialism in key sectors and global markets, we really couldn’t have found a more perfect match.”

Laura’s appointment comes as iseepr posts a 30% annual increase in income for its 2020 financial year end, with UK revenues from its global client base exceeding £1.5m.


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