ICON
Case study

Background

Icon Solutions is a specialist provider of world-class payment solutions and consultancy services, whose clients include leading international financial institutions such as BNP Paribas, HSBC and Lloyds Banking Group.
Following strategic investment from global banking giant J.P. Morgan in 2020, Icon challenged iseepr to leverage the investment announcement to:

  1. Position Icon as an industry leader enabling technology transformation across payments.
  2. Generate global visibility for Icon across international business, national and trade titles.
  3. Drive traffic to Icon owned channels, with a focus on new audiences.

Approach

iseepr created a communications programme to support the announcement, with proposed activity including B2B media and analyst engagement, thought-leadership content development and content marketing.

Activity included:
• Working with Icon’s C-Suite team to create tailored messaging for key target audiences, including media, internal stakeholders and customers.

• Coordinating across Icon and J.P. Morgan to agree the scope of the investment announcement and define and successfully execute a media strategy.

• Working in partnership with Icon’s in-house marketing team to develop supporting thought-leadership, marketing and internal communications assets to amplify the announcement across owned channels.

iseepr secured an exclusive interview and company profile with Anna Irrera, Chief Fintech Correspondent at Reuters.

The Results

In launch week, the following results were achieved:

  • 25+ earned coverage hits with an estimated potential audience of 697,455,830.
  • Exposure in national media titles positioned Icon as an emerging UK fintech.
  • Coverage secured in prominent, high-traffic business websites.
  • Significant coverage generated across key trade media publications.
  • Direct engagement with top industry analyst targets.
  • In subsequent weeks, follow-up thought-leadership article reinforced announcement messaging and generated additional coverage across trade titles.

Driving Traffic to Icon Channels

Launch week saw a:

  • +161%
  • increase in website users
  • +149%
  • increase in new website users
  • +113%
  • increase in website sessions
  • +23%
  • increase in website page views
  • +510%
  • increase in LinkedIn engagement
  • +160%
  • increase in Twitter engagement

Testimonial

iseepr is an excellent and trusted partner that works collaboratively as an extension of our internal team. We are continuously surprised by how well they have come to know our product and the payments industry as a whole. They continue to deliver terrific and measurable results, not to mention that they are a breath of fresh air to work with.


Laura Adams, Head of Marketing

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