Fingerprints is a well-known biometric sensor vendor within the mobile-handset market. In 2018, iseepr was engaged to help create a new market for sensors on contactless payment cards (a new application/no market-pull). iseepr’s objectives:
Throughout 2018-19, iseepr created visibility/credibility for Fingerprints among payments audiences by leveraging its success in the connected-device market (helping Fingerprints differentiate against ‘new-entrant’ competitors). We aimed to create ‘pull-demand’ for Fingerprint’s clients (card manufacturers) by educating banks on the value of on-card biometrics.
Market-leader stories (‘1 billion sensors shipped globally’/‘400 biometric smartphone models’) provided hooks to target payments stakeholders with thought-leadership promoting consumer-advocacy and innovation. We secured leading analyst endorsement for these industry milestones and Fingerprints’ role in rapid consumer adoption of biometrics.
By December 2019, our client was celebrating the following successes:
Outputs: ebooks, blogs, video/editorial placements, news, infographics. Back-link generation optimised SEO.
Headline 2019 metrics included:
We are extremely impressed with iseepr’s skills and deep understanding of our target audience. They are an extension of our marketing team – our partnership is fundamental to Fingerprints’ successes in the global roll-out of biometric contactless cards and stimulating interest/excitement from the financial sector. Thanks to them, we’ve become the most known brand within our target market. We’re so happy with their work, we’ve extended their brief across our business lines.