FINGERPRINTS
Case study

Background

Fingerprints is a well-known biometric sensor vendor within the mobile-handset market. In 2018,
iseepr was engaged to help create a new market for sensors on contactless payment cards (a new
application/no market-pull). iseepr’s objectives:

  1. Educate the payments industry on the value of on-card biometrics;
  2. Create awareness of Fingerprints in the payments industry; and
  3. Help Fingerprints secure high-profile trials and support sales.

Approach

Throughout 2018-19, iseepr created visibility/credibility for Fingerprints among payments audiences by leveraging its success in the connected-device market (helping Fingerprints differentiate against ‘new-entrant’ competitors). We aimed to create ‘pull-demand' for Fingerprint’s clients (card manufacturers) by educating banks on the value of on-card biometrics.

Market-leader stories (‘1 billion sensors shipped globally’/‘400 biometric smartphone models’) provided hooks to target payments stakeholders with thought-leadership promoting consumer-advocacy and innovation. We secured leading analyst endorsement for these industry milestones and Fingerprints’ role in rapid consumer adoption of biometrics.

iseepr blended traditional/digital PR, thought-leadership, events-targeting and content-marketing tactics.

The results

By December 2019, our client was celebrating the following successes:

  • Involvement in ALL 22 bank proof-of-concept trials of biometric contactless
    cards happening globally. Customers include Natwest and RBS.
  • Involvement in ALL 22 bank proof-of-concept trials of biometric contactless
    in card technology in recent years’.
  • First volume order/commercial launch of its biometrics payment card (first ever
    globally) by Swiss Corner Bank and Thales.
  • Japan’s leading payment-network JCB launched a contactless payment device
    with Fingerprints’ sensor.
  • Its sensor integrated in the first certified (Mastercard) contactless biometric
    payment card.
  • Remaining global Tier-1 card manufacturers onboarded as customers
    (relationships established with other key players in prior year).
  • Independent research (PayTech): Fingerprints is the most widely known
    biometrics brand among banks: 64% awareness (closest competitor: 20%).

Outputs: ebooks, blogs,
video/editorial placements,
news, infographics. Back-link
generation optimised SEO.

Headline 2019 metrics included:

  • +77%
  • Tire-1 coverage
    (250+ pieces, 25% over target)
  • +75%
  • Back-links
  • +91%
  • Web-page views
  • +63%
  • Web-users
  • +100%
  • iseepr-generated sessions
    (longer than average)

Testimonial

We are extremely impressed with iseepr's skills and deep understanding of our target audience. They are an extension of our marketing team - our partnership is fundamental to Fingerprints’ successes in the global roll-out of biometric contactless cards and stimulating interest/excitement from the financial sector. Thanks to them, we’ve become the most known brand within our target market. We’re so happy with their work, we’ve extended their brief across our business lines.
Lina Andolf-Orup, Senior Director Global Marketing, Fingerprints

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