Fingerprint Cards is a well-known biometric sensor vendor within the mobile-handset market. The brief was to help create market pull for a new biometric use case: contactless payment cards. iseepr and Fingerprints collaborated to achieve three main objectives.
Throughout 2018-19, iseepr created visibility/credibility for Fingerprints among payments audiences by leveraging its success in the connected-device market (helping Fingerprints differentiate against ‘new-entrant’ competitors). We aimed to create ‘pull-demand' for Fingerprint’s clients (card manufacturers) by educating banks on the value of on-card biometrics.