Icon Solutions is a specialist provider of world-class payment solutions and consultancy services. Following strategic investment from global banking giant J.P. Morgan, Icon challenged iseepr to position Icon as an industry leader enabling technology transformation across payments.
iseepr created a communications programme to support the announcement, with proposed activity including B2B media and analyst engagement, thought-leadership content development and content marketing.
Fingerprint Cards is a well-known biometric sensor vendor within the mobile-handset market. The brief was to help create market pull for a new biometric use case: contactless payment cards. iseepr and Fingerprints collaborated to achieve three main objectives
iseepr created visibility/credibility for Fingerprints among payments audiences by leveraging its success in the connected-device market. We aimed to create ‘pull-demand’ for Fingerprint’s clients (card manufacturers) by educating banks on the value of on-card biometrics.