Adflex simplifies and secures remote B2B transactions with Pay by Link service launch

December 8, 2020

New service reduces merchant service charges and increases security in remote payments acceptance

B2B payments specialist, Adflex, today announces the launch of its Payment Links service designed to enable supply chain merchants to simplify and accelerate payment acceptance from corporate buyers. The solution enables suppliers connected to Adflex’s payment platform to send a payment link via email or SMS through which buyers can settle invoices quickly and securely from any geography, encouraging timely reconciliation and reducing cashflow problems caused by late payments.

Unlike legacy mail order and telephone order (MOTO) transactions, both of which are still widely used in the B2B payments space, Payment Links are a fast and efficient eCommerce solution. By following the received link, buyers are directed to Adflex’s secure, hosted payment page through which they can pay for orders and outstanding invoices by debit, credit or commercial purchasing card.

Using the Payment Links service, the merchant’s PCI compliance burden is substantially reduced because the card entry is passed to the cardholder and details can be tokenized. For established trading partners, the payments experience is streamlined further since Adflex is authorised to securely store Cards on File (CoF). Together these features save time and money for both parties by simplifying the ongoing job of managing their transaction processes.

The Payment Links service validates cardholders using 3D Secure 2.0, further reducing the merchant service charges while reducing risk of fraud and ensuring that the merchant is compliant with upcoming Strong Customer Authentication (SCA) regulations when accepting a payment. Individual links are deactivated once a payment is authorised.

“Adflex is providing a vital tool for B2B merchants looking to simplify and secure the payment process for their buyers,” comments Pat Bermingham, CEO, Adflex. “Serving as a streamlined alternative to legacy, mail and telephone order transactions, Payment Links offer B2B suppliers a tangible reduction in merchant service fees and PCI scope.”

“Business demand for remote payment options rose quickly over lockdown, as more firms reshaped their operations to enable a dispersed workforce,” adds Bermingham. “This level of payments efficiency has long been available to B2C eCommerce merchants but due to the more complicated nature of business payments, development and adoption in the B2B arena has lagged. With Payment Links Adflex has redressed the balance.”

The Payment Links service can seamlessly integrate into a merchant’s existing system using Adflex’s enterprise card payment API. Alternatively, links can be generated through an online payment portal in seconds. They are fully customisable, enabling merchants to include their own branding, and their buyers can benefit from enhanced B2B invoice data due to Adflex’s Level 3 processing capabilities.

Visit the Adflex website to learn more about Payment Links.


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